The Arizona Diamondbacks have been in existence since 1998 as an expansion team along with Tampa Bay Rays who were formerly known then as the Tampa Bay Devil Rays. The Diamondbacks have had the fortune of playing in a World Series and winning it all in 2001. As a recent expansion team winning in 2001 is quite an accomplishment, only the Miami Marlins as a recent expansion team has won a world series, besides the Dbacks.
In looking at the logo history of the Diamondbacks, they have consistently us the snake designed letter “A” with a snake tongue in the center. From 1998 to the present logo they have to change the fonts on the two different wordmarks and once the colors.
The Diamondback’s featured primary logo in 1998 was with the original colors of purple, black, teal and copper. The logo is a nice looking logo that represents the heart of the desert community. The dominate color of teal was attractive until they changed to the Sedona Red dominance.
In 2007 the logo shifted and changed colors to a Sedona Red brilliance. The snake designed letter “A” did not change only the color layout. They did make a significant change with fonts of the wordmark “Diamondback” to a custom-styled font. The bold color change to the Sedona Red makes the logo pop a little better, nice improvement.
Only a year later in 2008, the Diamondbacks make another subtle change to the logo, by changing the fonts to the wordmark again. The new custom fonts for the wordmark “Diamondbacks” added a snake fang looking letters for both the letter “A” and “K.” Nice cuteness to the logo.
In 2012 the Diamondbacks change to what is their current primary logo. The change was to remove the wordmark “Diamondbacks” from the logo. Keeping the stoic snake looking letter “A.” The logo is now simple and not as busy without the wordmark.
The Diamondbacks identity is set, the snake looking letter “A” is very recognizable, simple and bold. When a logo can stand by itself with any wordage the logo is strong and timeless. See the Diamondback logo image with all four primary logos.
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