Nine. That is how many times the Los Angeles area will have staged the NFL title game once Super Bowl LXI kicks off on 14 February 2027. The venue is SoFi Stadium, in Inglewood. Number one was played in this region too, back in January 1967, so the game returns to its starting point just as it turns 60.
The league showed the LXI logo the day after Super Bowl LX, and fans started reading it like a forecast within minutes. Orange and red, a sunset, some waves. Every team’s supporters found their own colors in it. These days the build-up lives on phones, from highlight clips and group chats to apps and platforms like Dragon Money, and the logo is the one thing every fan sees first.
What the new logo is made of
The recipe is the same as in recent years. A 3D Lombardi Trophy sits in the middle, big blocky Roman numerals stand behind it, and a bar with the words “Super Bowl” runs underneath. The local flavor is in the details.
The waves point to the Pacific coast and surf culture around Inglewood. The rough texture is the league’s way of nodding to the toughness of the city. The numerals are linked: the foot of the L runs into the X, and the X reaches over to the I. One more detail: reports say the purple background is a first for a Super Bowl logo.
Compare it with last season. The Super Bowl LX logo for the Bay Area game used the Golden Gate Bridge and a lot of overlapping, see-through layers. LXI goes the other way. It brings back a thicker beveled edge around the numerals and keeps the colors in a tighter range.
There is also a family resemblance to the 2022 logo from the same region. Both lean on a warm California palette, and the 2022 version added palm tree silhouettes. Two games in the same area, five years apart, and the design team clearly wanted the same mood.
From a title game to a brand
The 1967 game was not even called the Super Bowl on paper. Its official name was the AFL-NFL World Championship Game, and the nickname caught on later. The Roman numerals arrived a few years after that and became the signature of the event.
Look at what a logo has to do today. It lands on the field, the broadcast graphics, tickets, merchandise, and phone screens. It has to read at a glance on a tiny icon and still look good on a giant stadium banner. In 1967 nobody planned for any of that.
That is the real shift. The early games were one-off finals. Now every host city gets a custom identity, built around a fixed core of trophy plus numerals, and the local part does the storytelling.
Same region, very different stadiums
Los Angeles is a handy case because the game has moved between venues here for six decades. It went from the old Memorial Coliseum to the Rose Bowl in Pasadena, and then to a stadium that opened in 2020. The logo stayed tied to the region while the setting changed completely.
Here is how the nine LA-area games line up:
- Super Bowl I (1967), Memorial Coliseum: Packers 35, Chiefs 10
- Super Bowl VII (1973), Memorial Coliseum: Dolphins 14, Washington 7
- Super Bowl XI (1977), Rose Bowl: Raiders 32, Vikings 14
- Super Bowl XIV (1980), Rose Bowl: Steelers 31, Rams 19
- Super Bowl XVII (1983), Rose Bowl: Washington 27, Dolphins 17
- Super Bowl XXI (1987), Rose Bowl: Giants 39, Broncos 20
- Super Bowl XXVII (1993), Rose Bowl: Cowboys 52, Bills 17
- Super Bowl LVI (2022), SoFi Stadium: Rams 23, Bengals 20
- Super Bowl LXI (2027), SoFi Stadium: February 14
What to watch before kickoff
The broadcast will look different this time. ESPN and ABC are simulcasting the game, which makes it ESPN’s first Super Bowl and ABC’s first since 2005. Expect the LXI logo to sit in every graphic package from day one, so the look you see now is the look you will get on game night.
Then there are the fan theories. Plenty of people try to guess the finalists from the logo colors. Last year’s guesses missed, so take this year’s with a grain of salt.
After Los Angeles the game moves on to Atlanta in 2028. The next logo will have its own city to talk about. For now, the 2027 one is a decent snapshot of where the Super Bowl stands, 60 years after the first kickoff in the same part of California.