For the second time since the team’s inception in 1997, Major League Soccer’s Chicago Fire will have a new logo and a new overall look to jump into the 2022 season.
Although Chicago is home to a number of professional sports teams, the Fire is a unique one that tends to be overshadowed. However, with this new crest, the organization is looking to better connect with the city and surrounding areas.
Sports Logo History First and foremost, this connection is done by implementing the main colors and aspects of the Chicago flag. These aspects have been synonymous with Chicago for a long time, so playing off of that appeal is very smart.
“Inspired by the collective voice of our fans and supporters,” the Fire tweeted about the new logo. “Rooted in our history, created for generations of Chicagoans to come.”
One aspect that is not changing drastically is the red letter “C” that has been on the Fire’s crest since the team was formed. The shade of red is changed slightly, but the build stays the same. The biggest change is the Chicago blue as well as the overall shape. This one takes on a more circular shape with a dark outline being around the build of the logo to tie it all together.
On the old logo, the traditional firefighters' crest was the main part of the body. With the new version, this is much more subtle. The Chicago blue is featured on a more circular, skinnier firefighters logo surrounding the letter "C."
Finally, there is a red star right in the middle to draw your eyes to the middle of the logo.
Along with the primary logo being changed, the secondary ones have also been engineered to fit the new brand overall. One of which is simply “Chicago Fire FC” in white script. Although this may not be considered an actual logo to some, it is still worth mentioning.
In terms of more traditional logo designs, there are three secondary ones that come with the new branding. One is the MLS logo outfitted with the new red and blue colors. Every team has a version of this look, and the new Chicago one is clean.
There is also "FIRE" in red with a blue bar above and below the lettering. The final secondary logo is a wheel-looking design that has red on the inside and blue around the outside. It is incredibly simple but does a good job of complimenting the overall look that comes with the new branding.
Rebrandings and logo changes have not been uncommon in the MLS in recent years. This is because the league is working hard to grab mainstream attention and upgrade on some outdated looks. Many MLS teams were founded just 20-30 years ago, so there have not been many changes since. The Fire is just the most recent to switch it up and bring the look into modern times.
See the Chicago Fire FC logo history.
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