SE Missouri State Redhawks Wordmark Logo
As part of the refresh, Ologie closely studied the use of “SEMO” vs. “Southeast”. Through extensive surveys and interviews, Ologie concluded that audiences like the personality, uniqueness and familiarity of “SEMO” when referring to the University and its athletic programs, except in official institutional communications. Their recommendations included embracing the SEMO acronym by establishing parameters for usage and creating the …