Originally Toronto Arenas, the club was formed at a time when the entire world was at war. The Canadian soldiers were actively involved in combat but this didn’t detour the pioneers from forming the club. The club went through different seasons of crisis ranging from financial, management, court, and winning crisis. Adopted in 1927, the Toronto Maple Leafs logo has …
The Story Behind Saint Louis University’s Lucky Billiken
Weird mascots and memorable logos play a huge part in our everyday lives. From a business point of view, logos, mascots, and mottos create a unique identity for a service or product that consumers can easily recognize. Saint Louis, Missouri. Home of the Billiken From a consumer’s point of view (or a fan’s point of view in the case of …
A Complete and Rich History of West Ham United Logos
A club with big ambitions after moving into the London Stadium in 2016, West Ham United has a rich history and is a well-established team within the English football pyramid. Things are going well both on and off the pitch this season, too. It appears to be a club on the up. When assessing West Ham United’s history behind the …
Connecticut Sun Will Take the Court with a New Logo
Connecticut Sun Primary Logo 2003 – 2020 The WNBA came into existence in 1997, playing their first season with just eight teams. The next year, they expanded to ten teams, and the following year expanded again to 12 teams. It was during that third WNBA season of 1999 when the Orlando Miracle joined the league. A sister team to the …
Seattle Storm See First Major Logo Redesign in 20 Years
For the first time since 2000, the WNBA’s Seattle Storm unveils a new logo and branding. The team is turning a new leaf with a futuristic logo that is kicking off a new leg for the organization. The Storm entered the WNBA in 2000, and up until Mar. 2, the inaugural logo was the only primary one attached to the …
History of the NBA Logo and Why it Should Be Changed to Kobe Bryant
The logo of the National Basketball Association is one of the most identifiable in all of sports. The story behind the logo is almost as compelling. Let’s take a look at how the logo was created and what (and who) the inspiration was behind it. 1969 NBA Logo National Basketball Associations Logo In 1969, design consultant Alan Siegel was contracted …






