Wordmark Logos
Atlanta Hawks
A double-lined wordmark "ATLANTA HAWKS" in red. This new version shows the new block-style serifed typeface.
Charlotte Hornets
Wordmark "HORNETS" in purple on the top and "CHARLOTTE" in teal arched on the bottom.
Cleveland Cavaliers
A double lined wordmark with "CLEVELAND" on top and "CAVALIERS" on the bottom in a wine color.
Dallas Mavericks
Wordmark "MAVERICKS" in blue and black background. A silver star with black outline below the wordmark and centered. Also, black swooshes on top and bottom of the wordmark.
Denver Nuggets
Double lined wordmark "DENVER" on top and "NUGGETS" in a larger font on the bottom all in blue.
Houston Rockets
Wordmark "ROCKETS" in red with black drop shadow, worn on Houston Rockets home jersey.
Indiana Pacers
Wordmark "PACERS" in blue displayed in a arched layout outlined in yellow, worn on Indiana Pacers home jersey.
Los Angeles Clippers
A double-stacked wordmark "Los Angeles" in a gothic-style in black with silver highlights.
Los Angeles Lakers
Wordmark "LAKERS" in purple outlined in gold, worn on Los Angeles Lakers home jersey.
Memphis Grizzlies
Double lined wordmark "MEMPHIS GRIZZLIES" in light blue on a blue background.
Miami Heat
Wordmark “HEAT” in red with black outline. The letter “T” has a flame coming off the corner.
Milwaukee Bucks
Two lines wordmark "MILWAUKEE" on the top and "BUCKS" on the bottom in green. The "BUCKS" in a larger font.
Minnesota Timberwolves
Double lined wordmark "MINNESOTA" on top and "TIMBERWOLVES" on bottom in black.
New Orleans Pelicans
Single lined wordmark "NEW ORLEANS" in white with gold trim in a arched pattern.
Oklahoma City Thunder
Wordmark "Oklahoma City" in orange arched above an arched wordmark "Thunder" in blue.
Sacramento Kings
Two lined wordmark with "SACRAMENTO" smaller and on the top. "KINGS" in a larger font on the bottom all in purple.
Toronto Raptors
Two lined wordmark "TORONTO" on top and "RAPTORS" on the bottom all in black.
Basketball Sports Fan Products
NBA Wordmark Logo
The history of NBA wordmark logos is a fascinating journey that showcases the evolution of branding in the league. Let's explore the captivating story behind the NBA's wordmark logos.
In the early years of the NBA, the wordmark logos were often simple, featuring the team name in a bold and legible font. These logos aimed to establish a clear and identifiable visual representation of each team. For example, the Los Angeles Lakers had a classic wordmark logo with the team's name written in a bold and elegant font, reflecting the glamour and glitz associated with the city of Los Angeles.
As the NBA gained popularity and expanded in the 1980s, wordmark logos incorporated more creative elements. The Detroit Pistons, for instance, introduced a logo with a unique font and a basketball-shaped letter "o," showcasing the team's connection to the sport and their Motor City roots.
The 1990s witnessed a shift towards more stylized and dynamic wordmark logos. The Chicago Bulls, with their iconic red and black color scheme, had a powerful and energetic logo featuring a fierce bull leaping above the team name. This logo perfectly captured the Bulls' dominance during the Michael Jordan era.
In recent years, NBA wordmark logos have embraced modern design trends. Many teams have opted for sleek and minimalist designs, utilizing custom fonts and incorporating subtle visual elements to convey their team identity. The Brooklyn Nets, for example, introduced a logo with clean lines and a unique font that reflects the team's urban and contemporary aesthetic.
NBA wordmark logos continue to evolve as teams seek to create a visual identity that resonates with fans and reflects the spirit of their franchise. These logos play a crucial role in representing the teams and establishing a strong brand presence on and off the court. From classic simplicity to bold creativity, NBA wordmark logos tell a story of the league's growth and the ever-changing landscape of sports branding.
