Vancouver Canucks Concept Logo
Vancouver Canucks Concept Logo By Jonathan Sparks
By Jonathan Sparks - Graphic Designer Website
The Vancouver Canucks are my favorite sports franchise. The Primary logo they have used for the last 20 years is something that locally has been polarizing, some people love it, others not so much. I decided to make something that is simple but i think speaks to the geography and the Canucks name. The V is at the bottom centre and opens to a mountain where in the ice capped peaks have a maple leaf in the negative space.
Vancouver Canucks Concept Logo By Jonathan Tweedle
By Jonathan Tweedle - Graphic Designer Website
When I took on the challenge of Rebranding the Vancouver Canucks I had no idea what I was going to do, or where I was going to start. Initially, I grabbed the black, red, and yellow logo the Canucks used to use back in the 90s and simply changed the color scheme to the Canucks present colors. I was satisfied, It looked sharp, it was simple and I felt people would love to see me bring back the retro logo. But something wasn't sitting right for me, I felt as if I was taking the easy way out by not actually creating my own logo. As a result I sat on this mystery for many months with no progress and then one day it just dawned on me; if I do this properly, I can incorporate the Canucks current whale logo into the beloved 90s logo, and so the task began. I took a long time to perfect the blend but I'm very happy with the result.
This past season the Canucks brought back a maroon Millionaires jersey which I thought was pretty awesome. This jersey inspired me to create my own version of this jersey to fit in with the rebranding efforts I've made for the Canucks. First off, the Canucks need a green jersey, the lack of green in the NHL is a travesty and thus, there really wasn't an option, the jersey had to be green. additionally I've added a blue trim to the white sleeve stripes.
Finally, I've wanted to add that Lumberjack logo that the Canucks use on their merchandise but never knew how, until they unveiled the millionaires logo they'd be using.