Toronto Blue Jays Primary Logo 1977 – 1996

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Toronto Blue Jays Primary Logo 1977 - 1996

In 1977 when the Toronto Blue Jays began play in the American League they sported the now familiar Blue Jays logo that was designed by Toronto based Savage Sloan Ltd. featuring a blue jay on top of a white baseball with red seams and a red maple leaf in the top right corner. A split letter blue font for the wordmark “TORONTO BLUE JAYS.”