West Ham United FC Primary Logo 1999 – 2016

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West Ham United FC Primary Logo 1999 - 2016

In 1999, the West Ham emblem was significantly redesigned and updated by the London-based design agency Springett Associates. The fortress became yellow and wider with fewer cross-shaped loopholes. Also, the peaked ends of the towers disappeared. Designers changed the shape of the hammers, edging and other small details in order to give the logo more solidity. A banner with an arched wordmark “WEST HAM UNITED” in white on a maroon with blue background.