Watford FC Primary Logo 1898 – 1927

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Watford FC Primary Logo 1898 - 1927

The first emblem Watford have been unofficially associated with is in fact the coat of arms of Watford Borough Council. The wavy blue and white lines are intended to represent the River Colne and its banks. The gold escallops were taken from the arms of the Earl of Clarendon, Watford’s first Mayor. The fasces or bundle of rods with an axe in the centre denote magisterial authority and the Roman station said to have been at Watford. The gold cross on blue is from the arms of St. Albans, the greater part of Watford having at one time belonged to the Abbey of St. Albans. The harts represents Hertfordshire. The motto is Audentior and means “Bolder”.