Vancouver Canucks Primary Logo 1998 – 2007
1998 - 2007
In 1997 the Canucks unveiled a new logo, in which a Haida style orca whale breaking out of a patch of ice forms a stylized “C”. The logo has been much maligned, accused of being a blatant reference to their parent company, Orca Bay, now Canucks Sports and Entertainment. The letter “C” stands for the team nickname Canucks. The “C” represents the nickname of the team Canucks.