Toronto Blue Jays Primary Logo 1997 – 2002

Bret Miller

Toronto Blue Jays Primary Logo 1997 - 2002

In 1997 the Blue Jays adopted a new team logo. The logo was designed by Major League Properties and brought the color red into prominence as a red with dark blue and light blue trim maple leaf served as the backdrop for the logo. On top of the maple leaf is a white with a red seam and blue trim baseball and a blue jay on top of the baseball. A wordmark “BLUE JAYS” in dark blue and light blue, with the “B” and “S” larger than the other letters.