Pittsburgh Penguins Primary Logo 1969 – 1972
1969 - 1972
In 1968 the Penguins changed the look of the penguin with his round gut pushed up to his chest to make him look stronger and his facial expressions became a lot more menacing. The circle around the Penguin was also made bolder. A wordmark “PITTSBURGH PENGUINS” in white on a blue ring. The lettering was made larger and turned white, while the background became a dark blue.