The first Penguins logo has been labeled “Beer League Penguin” because it’s the only one with a beer gut. This logo has a smile, wide eyes and dangling scarf. A wordmark “PITTSBURGH PENGUINS” in blue enclosed around the penguin. In 1967 Bob Gessner created the first logo for the Pittsburgh Penguins of the National Hockey League. He was paid $1,500 for providing the Penguins with their logo.