New York Knickerbockers Primary Logo
2012 - Present
The black was eliminated from the color scheme and the words “New York” was continued. One of the things we really wanted to do was capture some of the feeling in New York, so we made the ‘Knicks’ font looking up. It’s as if you’re right by the Garden and you’re looking up to the sky, and what you see are tall shapes. That was kind of the inspiration, and we added black below the lettering. Now it’s silver. We also evolved the basketball a little bit to make it more authentic to the actual ball.