At the end of the 1937/38 season, Everton’s secretary Theo Kelly, who later became the head coach of the club, decided to design a new club logo. In Everton, the district of Liverpool, you won’t find a building older than the Prince Rupert’s Tower, built in the late eighteenth century. Therefore, designers decided to put this image on the club’s emblem. Near this, they added two laurel wreaths, enclosed in a shield, symbolizing victory. Under the shield, there was an inscription in Latin “Nil Satis Nisi Optimum”, which means “Only the best is good enough.” For the first time, the Everton’s logo was demonstrated in 1939.