Denver Broncos Primary Logo 1997 – Present
1997 - Present
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the team’s color scheme. The current logo is a profile of a white horse’s head with navy blue outline, with an orange mane and navy blue outlines.
Designed by Nike
Read the story behind the design by Nike “HOW THE DENVER BRONCOS BRAND WAS CREATED”
Story by Deluxe Enterprise Operations “6 reasons the Denver Broncos logo design works“