In 2010, a new design was created. Draped along the bottom of the badge is a ribbon featuring the club’s wordmark “BURNLEY FOOTBALL CLUB” and above that stands a lion, in reference to the fact that Burnley’s Turf Moor was the first football stadium to be visited by English royalty; Queen Victoria’s grandson Prince Albert Victor popped by in 1886.

Officials claim that the wavy line represents the river Brun but it looks more like a ziggurat to us (built by ancient aliens no doubt). The bees supposedly reflect the town’s busy industrial history. Busy trying to access arcane knowledge, more like. The hand references the town’s cryptic motto: hold to the truth.

The stork represents historically prominent family the Starkies. The feathers in the mouth represent the Lacy knot, the badge of another prominent lot, the DeLacy family.