NFL concept logos of the St. Louis Rams by various design artists from around the world. These are redesigned ideas and not actual team logos.
By Nic Ford – Graphic Designer Website
When creating the new design for the St. Louis Rams franchise, I thought of all the things I wanted the design to represent: Speed, Power, and Sharpness. The round corners, sharp edges, and italicized text suggest that the new-look rams are stronger, faster, and more explosive. The players of the current 2013 Rams team are not the same Rams of old. They are younger, faster, and hungrier than ever before, and I feel their overall look should mirror that.
By Max O’Brien – Graphic Designer Website
Personally I feel the Rams have the greatest get-up in the league at the moment but the logo has always come off as borderline corny. Rams are fierce creatures and I think the current logo kind of makes it comical that when a ram gets pissed it becomes crazy stupid. I tried to give the Rams logo more subtlety with its ferocity, to make it intimidating as it stares down upon its enemies, plus I couldn’t resist making an inkling of the letter “R” out of the horns. It seemed like too good of an opportunity to pass up.