For the second time since the team’s inception in 1997, Major League Soccer’s Chicago Fire will have a new logo and a new overall look to jump into the 2022 season. Although Chicago is home to a number of professional sports teams, the Fire is a unique one that tends to be overshadowed. However, with this new crest, the organization …
Top Five Premier League Logo Changes in the 21st Century
The top football clubs are constantly looking at how they can further their brand, and a large part of that is the modernization of the club crest as seen on the kit, social media platform, the stadium, and pretty much anywhere that matters. Many clubs have changed their badge at least once since the turn of the century, and some …
Tennessee State Tigers to Harbor a New Primary Logo
For the first time since 2004, Tennessee State University will see a new primary logo that keeps it simple, stays close to the brand, and is enough to be worth noting. Sports Logo History Tennessee State Tigers Primary Logo 2021 – Present The Tiger is the main identity of the school, and that is clear from seeing the primary logo. …
Western Michigan University Keeps it Simple with a New Logo Change
In an attempt to keep it simple while revamping the brand in a new way, Western Michigan University has unveiled a new primary logo with an updated color scheme. For the past few years, Western Michigan was known by a “W” as one logo and a bronco head as the other. Now, the university will be seen by a different …
From Oilers to Titans’ Rich Logo History
Logos do play quite a significant part in communicating the history and the passion for sporting teams. It is quite common for players to celebrate by kissing the badge in front of their fans as a pure expression of love and passion for the club. Simply put, logos are an essential part of a club’s art, history, and inspiration. Now, …
The Oldest NBA Team’s Logo History – Sac Kings
Whether you’re new to basketball and would need to read an NBA betting guide to place a sporting bet, or you’re a passionate fan, there are probably a few basketball team logos you’re familiar with. Everyone is familiar with the yellow & purple colors of the LA Lakers logo and the red bull featured on anything to do with the Chicago …
Edmonton’s CFL franchise Sees New Logo and Name
For the past 50 years, Edmonton’s Canadian Football League team was known as the Eskimos. Now, due to social pressure and the changing times, Edmonton will rock a brand new identity and logo. Sports Logo History Edmonton Elks Primary Logo 2021 – Present When the Washington Redskins dropped their nickname due to tensions about the racist nature of the name, …
Rebrands That Didn’t Go According To Plan
Sports Logo History Premier League Primary Logo Football clubs are interesting when it comes to rebrands. Clubs are, very much, institutions, with a boatload of traditions that supporters buy into and relate to, young and old. But, football as an industry is moving forward at a rapid rate. The face of the sport changes and modernizes all the time. For …
NFL Teams and Their Logos, A Story About Identity and Pride
If you think of golden arches, you automatically remember McDonald’s, right? If you see an apple with a small bite on the upper right side, you think of Apple. Logos have become the most important way to identify a company’s identity throughout the years and with the NFL the story is basically the same. From looking for your team’s latest …
After an Influential Fan Counterblast, The Crew Redo both the Name and the Logo
The Crew has its second logo in a week after 17th May’s meeting between the owners, front office members, and the Nordecke. Moreover, they have also modified their identity from Columbus Crew SC to Columbus Crew. Sports Logo History Columbus Crew Primary Logo 2021 – Present Major League Soccer club Columbus Crew has left its ventured rebrand as Columbus Crew …