Time to rectify that. Mike’s idea was to overhaul the Sharks’ new logo by making a bit meaner.

This is my rebrand of the San Jose Sharks. I never really liked the look of the current Sharks logos and word marks. Therefore I decided to not redesign the shark biting the hockey stick in two. The new shark is less cartoonish, patrolling around and looking for new prey in the form of teams.

Also gone is the color black. I replaced it with a very dark, blueish teal – darker than the one the Sharks used in their early days. This color will be the primary color of the Sharks. Aqua is the new secondary color and shark gray has replaced the rather unpopular orange.

The famous triangle is still present, indicating the Sharks are not just a team for the fans in San Jose, but for the entire Bay Area, San Francisco and Oakland, as well.