Phoenix Suns Concept Logo
Phoenix Suns Concept Logo By Matthew Harvey
By Matthew Harvey - Graphic Designer Website
The Phoenix Suns are one of the few teams in the NBA that have always had a great team brand and look. The purple, orange, and black just scream "Phoenix Suns!" With my concept, I wanted to combine the teams Phoenix Bird/Sun logo, the state shape, and flag into the concept. Arizona loves their Suns, so this concept pays tribute to Suns fans all over the world, especially in Arizona.
Phoenix Suns Concept Logo By Splashboogie
By Splashboogie - Graphic Designer Website
A few months ago I did a Phoenix Suns rebrand concept. Over the course of the last twelve or so hours I refined the concept, created some new logos and uniforms and built a template to go with any logo design I do moving forward. So onward to my rebrand proposal for the Phoenix Suns.
As with last time the Primary logo is a basketball on sunburst. The sun is a giant ball of nuclear energy. That cannot be contained so putting it in a box like Phoenix's current primary seems ridiculous. Purple was a requested add from the last thread and it finds itself on the basketball and lettering to add weight. The orange used is more red than previous to help distinguish from the gold.
Phoenix Suns Concept Logo By Addison Foote
By Addison Foote - Graphic Designer Website
I took the shape of a basketball and removed two sections to create an "S" for Suns which could easily be used as a secondary mark.
Phoenix Suns Concept Logo By Ian Bakar
By Ian Bakar - Graphic Designer Website
A reworking of the Suns primary logo, with a meaner sunburst/ball and desert mountain scenery, "Suns" ambigram returns.
Phoenix Suns Concept Logo By Michael Weinstein
By Michael Weinstein - Graphic Designer Website
Instead of updating the phoenix, I added some connection to Arizona with the rising/setting sun, desert scene, and the southwestern diamond pattern. The mountains in the center are based on a mountain range outside of Phoenix.
For the color scheme, I combined the black and purple into one dark color. This allows the warmer colors to really stand out, and would help the secondary logos feel like part of a more cohesive brand.
Phoenix Suns Concept Logo By Shumway
By Shumway - Graphic Designer Website
I've struggled with this concept for about two weeks now, but I think I've got something to at least work with now. It's got hints of retro as well as the current identity.
For the primary, I used the current 'PHX' logo as somewhat of a guide but went with the pointy sun style of the past, partially because of what I wanted to do with the uniforms. It's somewhat simple, which was kind of my goal.