New York Yankees Concept Logo
New York Yankees Concept Logo By Jordan Aschwege
By Jordan Aschwege - Graphic Designer Website
New York Yankees Rebrand Concept
New York Yankees Concept Logo By goforbroke
By goforbroke - Graphic Designer Website
I had a few goals for this concept. One was to unify the NY logo so that there is only 1 for the uniform set. I also wanted to give the road uniform a little more "pop". I wanted a more identifiable wordmark, similar to the Knicks wordmark, so I changed the font to Rockwell. I gave the road uniform an Angels-style collar piping and also piping on the pants.
I also used that font on the new logo patch, which would replace the hat-and-bat logo. While that is a good logo, it doesn't really match anything else of the Yankees.
Finally, I wanted to make an alt jersey that wouldn't look like a BP jersey, and would be usable as a home and away alt.
Ultimately, my goal was to keep it simple, traditional, not upset the purist.... but also give the Yankees just a little facelift.