New York Islanders Concept Logo
New York Islanders Concept Logo By Bob Schultz
By Bob Schultz - Graphic Designer Website
I had this idea yesterday for an updated fisherman logo for the New York Islanders.
New York Islanders Concept Logo By Elliott Strauss
By Elliott Strauss - Graphic Designer Website
Yay, a new hockey concept! Actually, it's an old one. I think i originally rendered my first pass at this logo back in 2009 or so. It's been sitting around for a while and never quite looked right, so I retraced the logo and tried to make a more cohesive identity overall that wouldn't look out of place in today's NHL. The primary features a bold lighthouse (hint: look for the shape of an "I" in the blue negative space!) surrounded by swirling water. The secondary logo is a shield with the same hockey stick seen in the lighthouse side detail crossed over an anchor and more watery detail. An athletic NY mark finishes off the logos, with matching numeral font. The home, road, and alternate jerseys use modern elements but strive to create a unique color balance (the Islanders and Oilers always looked too similar in my eyes, this is an attempt to fix that problem). You can't forget the classic 80's uniform though-- that's where the second alternate uniform comes in. The logo is simplified, and the colors are aligned with the rebrand. More hockey coming soon. Enjoy!
New York Islanders Concept Logo By Jonathan Tweedle
By Jonathan Tweedle - Graphic Designer Website
As I've mentioned before, although the Islanders went through an awkward era (the fisherman logo) there was some good that came of it. The fact that during that time they also used a logo with a lighthouse on it was a bright spot in a dark place.
That lighthouse is the focal point of my 3rd jersey for the Islanders. It is a simplistic look, much like the Lightning have done when the rebranded; I've taken an "icon" from the team's history/the essence of what the team is all about and made a very simple, yet aesthetically pleasing look for them.
From there I took the jerseys the Islanders currently wear and put all of the lines and stripes on a slant to continue with the consistency of the jersey and the logo. Finally, I've given the Islanders their retro blue back because it is a good look, although I think the Navy is a more solid primary look for them.
The Islanders are one of a handful of teams that have decided to go back to their retro color scheme which I think is good AND bad. On the one hand yes, the royal blue and orange look good together but on the other the retro trend is taking away from a team's ability to break the mould, get away from the cookie cutter jersey designs and go with something boldly unique. Here's where I step in.
Personally I think the navy blue and orange is a great look for the Islanders so I've adopted this scheme as the primary colour scheme in my rebranded design.
The jersey looks much different than anything the Islanders have ever seen. I took the unique design for the sides of the jersey from the Islanders current 3rd jersey, which is a travesty in itself, but I made those stripes work on a normal looking jersey. I've also some slanted stripes that run up half the sleeve with the inspiration coming from shoulder patch the Islanders wore on the jerseys they wore when the edge jerseys were first introduced.
The logo I've created is a sort of homage to various looks the Islanders have had in their history. From their original logo (which the are using currently as their primary logo again) I've taken the NY text and combined it with the ISLANDERS text that you may remember from that memorable logo they used with the angry fisherman on it. Finally I took the lighthouse from that same era, but subtly straightened it vertically and combined all these elements to make this uniquely New York logo. I tried to find a way to incorporate long island into the logo but it just didn't fit, PLUS they will be moving to Brooklyn soon anyways so it still works pending that move ( sorry Long Islanders).