New York Islanders Concept Logo
New York Islanders Concept Logo By Kurt Gorecki
By Kurt Gorecki - Graphic Designer Website
We are Visionary, We Have a Brand
The New York Islanders have a rich history in the NHL, having been to the Stanley Cup 7 times with three titles.
This Season after much debate and fleeting fan base in Nassau County New York, The Islanders decided to move from Long Island down to the brand New Barclays center in Brooklyn, NY.
As a fan I felt the need to help streamline the voice of the New York Islanders, as well as establish a more sophisticated look and feel across all advertising and collateral systems for their new role in Brooklyn.
The franchise has a strong working class family fan base that carries the same work ethic as the team – chin high and nose to the grind stone. It was important to the Devils leadership team to embrace the idea of unity and loyalty within the campaign, keeping it community centric.
New York Islanders Concept Logo By Craig Mazuchowski
By Craig Mazuchowski - Graphic Designer Website
My entire goal with the logo was to keep the classic NY part of the logo but move in a new direction that emphasized a lighthouse and waves into the logo as well.
New York Islanders Concept Logo By Bob Schultz
By Bob Schultz - Graphic Designer Website
I had this idea yesterday for an updated fisherman logo for the New York Islanders.
New York Islanders Concept Logo By Elliott Strauss
By Elliott Strauss - Graphic Designer Website
Yay, a new hockey concept! Actually, it's an old one. I think i originally rendered my first pass at this logo back in 2009 or so. It's been sitting around for a while and never quite looked right, so I retraced the logo and tried to make a more cohesive identity overall that wouldn't look out of place in today's NHL. The primary features a bold lighthouse (hint: look for the shape of an "I" in the blue negative space!) surrounded by swirling water. The secondary logo is a shield with the same hockey stick seen in the lighthouse side detail crossed over an anchor and more watery detail. An athletic NY mark finishes off the logos, with matching numeral font. The home, road, and alternate jerseys use modern elements but strive to create a unique color balance (the Islanders and Oilers always looked too similar in my eyes, this is an attempt to fix that problem). You can't forget the classic 80's uniform though-- that's where the second alternate uniform comes in. The logo is simplified, and the colors are aligned with the rebrand. More hockey coming soon. Enjoy!