NHL concept logos of the New Jersey Devils by various design artists from around the world. These are redesigned ideas and not actual team logos.
By Felix Puchinsky – Phoenix, AZ
A logo rebranding of the New Jersey Devils.
By Matt Matthiason – Graphic Designer Website
From my “Rebranding the NHL” series… This logo was a collaboration between myself and Fraser Davison, an extremely talented designer… He pretty much saved my butt on this one…
By Elliott Strauss – Graphic Designer Website
I love what they wear now, but I wanted to try a modernization. I actually made the home jersey black, which is new, and then tried some devil-horn striping. I had to keep a lot of red, so the alternate brings back the red base, with a different take on a modern devil-horn stripe.
The striping on these jerseys is just flat-out cool. The shift back to classic style uniforms means we probably won’t get to see anything like this in the NHL for another 15 to 20 years. I also like the secondary logo, borrowed from the AHL’s Lowell Devils, but disappointed it didn’t make an appearance on the uniforms, not even the shoulders of the alternate.
And if I’m being completely honest in my review, I’m also disappointed that we didn’t get a modernization of the logo along with the updated jerseys. The devils’ logo is very clearly a product of the early ’80s. That’s not necessarily a bad thing, but it seems out of place on the “Futuristic” jersey designs. However I do like the re-coloring on the home sweater.