Milwaukee Bucks Concept Logo
Milwaukee Bucks Concept Logo by Matthew Harvey
By Matthew Harvey - Graphic Designer Website
The Milwaukee Bucks made an interesting statement with their new brand and identity a few years ago. Some of the design choices I thought were interesting. With my design proof, I wanted to correct some of the design decisions. I made the Buck look a little more fierce, and less like a reindeer look. I also added the state of Wisconsin in the background.
Milwaukee Bucks Concept Logo By Yu Masuda
By Yu Masuda - Graphic Designer Website
A logo concept work of the Milwaukee Bucks professional basketball team.
Milwaukee Bucks Concept Logo By Addison Foote
By Addison Foote - Graphic Designer Website
I love the new Bucks color scheme. I'm not reminded of Christmas and Rudolph when I think of the Bucks anymore. Their new logo is a little cartoony which plays off their original logo very well. With mine, I wanted to try adding a little more realism.
Milwaukee Bucks Concept Logo By Michael Weinstein
By Michael Weinstein - Graphic Designer Website
The most recent redesign is a nice improvement, and solved some of the big issues with the previous logo. ESPN wrote an article about the redesign process with some background on the process, requests from the team management, etc. The green and cream color scheme is much nicer, the deer itself is cleaner and more iconic. The basketball lines hidden in the antlers is a nice touch. I don’t like the way the circle is cut off behind the antlers, and I think the text is too tight.
Along those same lines, the shape of the logo resembles a small-town police badge, but is actually inspired by the plaques for mounting deer heads on. The circle of wheat is a reference to the Milwaukee flag.