Miami Marlins Concept Logo
Miami Marlins Concept Logo by SFGiants58
By SFGiants58 - Graphic Designer Website
The most notable change from the previous version is the removal of the "toothpaste marlin" from the design. It takes away from the Art Deco symmetry of the "M." I instead drew up a streamlined Marlin, which features simple accent marks and fits with the Art Deco style. I drew inspiration from the SB Nation logo for the Marlins (Fish Stripes), but I tried to remove some of the "SB Nation-ness" of the design. I placed it in an Art Deco-style frame (as seen in this image), which blends both sharp edges and curves. The side panels have the sock stripe pattern, to invoke neon signage on the frame.
Miami Marlins Concept Logo - SaintCarlieSheen
By SaintCarlieSheen - Graphic Designer Website
When Derek Jeter and Bruce Sherman took over the Miami Marlins I was able to present some of the staff and some of the new owners this presentation. I am a New York Mets fan who after a 3-4 month interview process, came up 2nd to being the head of The Mets' creative department. I was crushed and during the same week my fiancé left me. I didn't know it but that week opened a door to Miami and its where I am now and the happiest I've ever been. Maybe that's all too much information, but may explain why I was so excited to work on this with the hope that the new owners planned to develop the brand further. Back in November, they said they were not going to implement a rebrand for at least 2 years.
Miami Marlins Concept Logo By Jordan Aschwege
By Jordan Aschwege - Graphic Designer Website
Miami Marlins Rebrand Concept
Miami Marlins Concept Logo By Bowen Hobbs
By Bowen Hobbs - Graphic Designer Website
The marlin is streamlined from this to the version. The type features a two-tone effect that mimics the aquatic theme. The secondary logo is a standalone M, to be worn on the caps, while the tertiary logo adds the marlin and appears on the BP caps and the right sleeves of the jerseys.