By Michael Weinstein - Graphic Designer  Website

Year: 2017

There’s a reason the Heat logo is so simple, there isn’t much to do with the “heat” concept. After a few attempts I decided to update the flaming ball concept and try to fix these 3 things:

• The Heat lettering should be more integrated with the ball for a more cohesive design.
• The sharp blocky letters didn’t feel visually connected to the logo.
• The current red looks too maroon, and doesn’t look hot enough.

In the redesign, the slanted script lettering provides the motion instead of the ball flying through a hoop, and the brighter red and orange outlines adds a sense of real heat.

The flaming ball still works alone or with a hoop, but the primary logo feels more unified.

By Andrew Wight - Graphic Designer

Year: 2016

This is not an official rebrand and is not affiliated with NBA or the Miami Heat.