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Memphis Showboats Logos

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Showboats Logo History

Memphis Showboats is a professional football team that played in the United States Football League (USFL) from 1984 to 1985. The USFL was an upstart rival league to the National Football League, and while it didn't last long, its teams still remain beloved by many fans. One of those teams is the Memphis Showboats, whose logo has become iconic over time.

The original Memphis Showboats logo featured a cartoon-style steamboat with two smokestacks on either side of it and large paddlewheels behind it. The boat itself was colored white with red trim along its sides and top deck area; this color scheme would later be adopted for all future versions of the logo as well. Above the boat were two blue stars representing Tennessee's state flag—a nod to their home city’s heritage—and beneath them were three yellow stars arranged in an arc shape above a banner reading “Showboats” in bold black lettering below them both.

In 1986, when ownership shifted hands from Fred Bullard Jr., who had founded showboat Sports Entertainment LLC which owned a 50% stake until then, to William Dunavant Jr., the new owner decided to modernize their look by introducing more vibrant colors into their design palette — thus giving birth to what we now know as today's version: An updated version featuring navy blue instead of white for background coloration; gold accents around edges & windows; larger font size & different placement altogether. This new look still retains much of what made the original so popular - including traditional elements such as the steamboat motif, stars & "showboaters" wordmark.

Though short-lived due partly because USFL suspended operations after only 3 seasons, Memphis' NFL franchise will forever live on through memories brought about by its classic logos. It remains one symbol synonymous with American sports culture - reminding us how even small organizations can make big impacts despite limited resources available at hand.




Showboats Team History

Showboats Products

Memphis Showboats Logo T-Shirt
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Memphis Showboats Logo Pullover Hoodie
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Memphis Showboats USFL Retro Throwback Long Sleeve T-Shirt
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Memphis Showboats USFL Throwback Vintage T-Shirt
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Memphis Showboats USFL Retro Throwback T-Shirt
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Memphis Showboats Logo T-Shirt
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Memphis Showboats USFL Retro Throwback Tank Top
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Throwbackmax 1983 USFL Memphis Showboats Football Tee Shirt (3X, Classic Red)
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2023 Upper Deck USFL Box Set Blue #11 Rashard Davis Memphis Showboats NFL Football Card NM-MT
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Womens Memphis Showboats USFL Retro Throwback V-Neck T-Shirt
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Memphis Showboats Logo Tank Top
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Memphis Showboats USFL Throwback Vintage Sweatshirt
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2023 Upper Deck USFL Box Set #18 Alex Collins Memphis Showboats NFL Football Card NM-MT
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USFL Football The Memphis Showboats Heather Gray Mens Short Sleeve Vintage Style Graphic Tees
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2023 Upper Deck USFL Box Set #11 Rashard Davis Memphis Showboats NFL Football Card NM-MT
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USFL Football The Memphis Showboats Team Mens Short Sleeve T Shirt Vintage Style Graphic Tees Natural
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Womens Memphis Showboats USFL Throwback Vintage V-Neck T-Shirt
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Memphis Showboats USFL Retro Throwback Raglan Baseball Tee
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2023 Upper Deck USFL Box Set Gold #11 Rashard Davis Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set Blue #18 Alex Collins Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set Gold #5 Cole Kelley Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set Gold #18 Alex Collins Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set Blue #5 Cole Kelley Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set #5 Cole Kelley Memphis Showboats NFL Football Card NM-MT
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2023 Upper Deck USFL Box Set Red #18 Alex Collins Memphis Showboats NFL Football Card NM-MT
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Memphis Showboats
2023 - Present

A modern-looking showboat steaming away down the river in blue and gold with a wordmark “MEMPHIS” in gold and “SHOWBOATS” in white.


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Memphis Showboats
1984 - 1985

A half steam ship water wheel over wordmark “SHOWBOATS” in red.


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Memphis Showboats Alternate
1984 - 1985

A half steam ship water wheel in red and white.


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Memphis Showboats Alternate
1984 - 1985

A red cartoonish steam ship holding a football with a red wordmark “SHOWBOATS” arched and over the boat.


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Memphis Showboats Wordmark
1984 - 1985

Wordmark “MEMPHIS” in grey and “SHOWBOATS” in red and it is shaped into a steam ship.


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