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Memphis Showboats Logos

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Showboats Logo History

Memphis Showboats is a professional football team that played in the United States Football League (USFL) from 1984 to 1985. The USFL was an upstart rival league to the National Football League, and while it didn't last long, its teams still remain beloved by many fans. One of those teams is the Memphis Showboats, whose logo has become iconic over time.

The original Memphis Showboats logo featured a cartoon-style steamboat with two smokestacks on either side of it and large paddlewheels behind it. The boat itself was colored white with red trim along its sides and top deck area; this color scheme would later be adopted for all future versions of the logo as well. Above the boat were two blue stars representing Tennessee's state flag—a nod to their home city’s heritage—and beneath them were three yellow stars arranged in an arc shape above a banner reading “Showboats” in bold black lettering below them both.

In 1986, when ownership shifted hands from Fred Bullard Jr., who had founded showboat Sports Entertainment LLC which owned a 50% stake until then, to William Dunavant Jr., the new owner decided to modernize their look by introducing more vibrant colors into their design palette — thus giving birth to what we now know as today's version: An updated version featuring navy blue instead of white for background coloration; gold accents around edges & windows; larger font size & different placement altogether. This new look still retains much of what made the original so popular - including traditional elements such as the steamboat motif, stars & "showboaters" wordmark.

Though short-lived due partly because USFL suspended operations after only 3 seasons, Memphis' NFL franchise will forever live on through memories brought about by its classic logos. It remains one symbol synonymous with American sports culture - reminding us how even small organizations can make big impacts despite limited resources available at hand.




Showboats Team History

Showboats Products

Memphis Showboats Logo T-Shirt
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Memphis Showboats Logo Pullover Hoodie
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Memphis Showboats Logo T-Shirt
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Memphis Showboats USFL Throwback Vintage T-Shirt
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Memphis Showboats Logo Tank Top
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Memphis Showboats USFL Retro Throwback Tank Top
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Throwbackmax 1983 USFL Memphis Showboats Football Tee Shirt (3X, Classic Red)
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Memphis Showboats USFL Retro Throwback T-Shirt
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Memphis Showboats USFL Retro Throwback Long Sleeve T-Shirt
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Womens Memphis Showboats USFL Retro Throwback V-Neck T-Shirt
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USFL Football The Memphis Showboats Heather Gray Mens Short Sleeve Vintage Style Graphic Tees
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USFL Football The Memphis Showboats Team Mens Short Sleeve T Shirt Vintage Style Graphic Tees Natural
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Memphis Showboats USFL Throwback Vintage Sweatshirt
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Memphis Showboats Logo Tank Top
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2023 Upper Deck USFL Base #11 Rashard Davis Memphis Showboats Official United States Football League Trading Card in Raw (NM or Better) Condition
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Memphis Showboats Logo Sweatshirt
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Memphis Showboats USFL Retro Throwback Raglan Baseball Tee
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2023 Upper Deck USFL Base #18 Alex Collins Memphis Showboats Official United States Football League Trading Card in Raw (NM or Better) Condition
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Womens Memphis Showboats USFL Throwback Vintage V-Neck T-Shirt
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2023 Upper Deck USFL Blue #5 Cole Kelley Memphis Showboats Official United States Football League Trading Card in Raw (NM or Better) Condition
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iPhone XS Max Memphis Showboats Logo Case
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Galaxy S9+ Memphis Showboats Logo Case
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USFL Memphis Showboats Logo Throw Pillow, 16x16, Multicolor
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2023 Upper Deck USFL (From Box Set) #5 Cole Kelley Memphis Showboats Football Trading Card
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2023 Upper Deck USFL (From Box Set) #18 Alex Collins Memphis Showboats Football Trading Card
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Choose your favorite Memphis Showboats logo - primary vs alternate vs wordmark?




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memphis-showboats-primary-logo
Memphis Showboats
2023 - Present

A modern-looking showboat steaming away down the river in blue and gold with a wordmark “MEMPHIS” in gold and “SHOWBOATS” in white.


memphis-showboats-primary-logo-1984-1985
Memphis Showboats
1984 - 1985

A half steam ship water wheel over wordmark “SHOWBOATS” in red.


memphis-showboats-alternate-logo-1984-1985
Memphis Showboats Alternate
1984 - 1985

A half steam ship water wheel in red and white.


memphis-showboats-alternate-logo-1984-1985-2
Memphis Showboats Alternate
1984 - 1985

A red cartoonish steam ship holding a football with a red wordmark “SHOWBOATS” arched and over the boat.


memphis-showboats-wordmark-logo-1984-1985
Memphis Showboats Wordmark
1984 - 1985

Wordmark “MEMPHIS” in grey and “SHOWBOATS” in red and it is shaped into a steam ship.


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