NHL concept logos of the Los Angeles Kings by various design artists from around the world. These are redesigned ideas and not actual team logos.
By Elliott Strauss – Graphic Designer Website
This design is an ongoing effort to bring PURPLE back to one of the most drab looking sports team in the US. Although the Kings are unlikely to rebrand any time soon because of their recent Stanley Cup success, I was always a fan of their old-school & gaudy purple and yellow digs from the 70s. This color palette makes a comeback through completely rethinking the color scheme, adding a fresh purple that fans could really get behind, unlike the boring black and silver. This is paired with accents of very dark purple (almost black, but not quite) and metallic gold. The logos are meant to be overwhelmingly royal and majestic. The crown is detailed and classy, boldly representing the adornments that a strong king would wear. This is paired with a custom “LA” mark, inspired by typography observed in Prague, that reinforces the sophisticated crown. Other fonts contrast this old looking LA secondary logo, but do so in a way that give the Kings a modern, sleek touch. Jerseys are simple, focusing on purple yet again, with the crest prominently displayed and some unexpected striping switches from home to away. On the alternate, the dark purple comes in to play even more, which would give the NHL two unique jersey colors in a league devoid of purple. The sash and star are inspired by the California flag, but really aim to continue the theme of majesty and give the team a unique, unbalanced design. Finally, you can see a few views of imagined team merchandise that would make Staples Center come to life with lively, distinct colors.