By Elliott Strauss - Graphic Designer  Website

Year: 2014

This design is an ongoing effort to bring PURPLE back to one of the most drab looking sports team in the US. Although the Kings are unlikely to rebrand any time soon because of their recent Stanley Cup success, I was always a fan of their old-school & gaudy purple and yellow digs from the 70s. This color palette makes a comeback through completely rethinking the color scheme, adding a fresh purple that fans could really get behind, unlike the boring black and silver. This is paired with accents of very dark purple (almost black, but not quite) and metallic gold. The logos are meant to be overwhelmingly royal and majestic. The crown is detailed and classy, boldly representing the adornments that a strong king would wear. This is paired with a custom "LA" mark, inspired by typography observed in Prague, that reinforces the sophisticated crown. Other fonts contrast this old looking LA secondary logo, but do so in a way that give the Kings a modern, sleek touch. Jerseys are simple, focusing on purple yet again, with the crest prominently displayed and some unexpected striping switches from home to away. On the alternate, the dark purple comes in to play even more, which would give the NHL two unique jersey colors in a league devoid of purple. The sash and star are inspired by the California flag, but really aim to continue the theme of majesty and give the team a unique, unbalanced design. Finally, you can see a few views of imagined team merchandise that would make Staples Center come to life with lively, distinct colors.

By Jonathan Tweedle - Graphic Designer  Website

Year: 2012

I know its been too long since my last post, I've had a hard time coming up a concept I liked for the Kings 3rd.  I went through a handful of different ideas on the jersey design itself, finally I landed on this one.
The inspiration behind the entire jersey was from all of the Los Angeles major sports teams.  first off the logo is a combination of the LA Dodgers logo and the crown from the kings.  Then, instead of using the dull purple the Kings used prior to their new threads, I've used the LA Lakers purple in junction with the classic black and silver the Kings wear so proudly.
The design, in a small way was also inspired by the Dodgers and Lakers as well.  Both teams have specific jersey sets that have a a solid line under the arm straight down to the bottom of the jersey.  I couldn't leave it plain so I also added a couple of stripes on the arms to even it out.

Instead, The Los Angeles Kings have been in the limelight since their EPIC Stanley Cup run and I hope I can do them justice with this new set of jerseys.
I know they are very unconventional and very unique but I'm hoping they grow on you as much they have on me.  They rational behind the jerseys goes back to the logo the Kings wore in the Wayne Gretzky era.  If you look closely at the logo you will see that the KINGS text has those "movement" lines streaking from them, so I incorporated those lines into the jerseys.  I also took the silhouette of that logo and used it as a source for these streaking lines.  Finally, I spent many hours contemplating between vertical or horizontal lines on the sleeves but when it was all said and done I thought it looks best with one of each.
The logo is simply a updated color palette of the primary logo the Kings used from 1967-1988.  I promise I'm working on a logo of my own for their 3rds, should be good.