Kansas City Chiefs Concept Logo

NFL concept logos of the Kansas City Chiefs by various design artists from around the world. These are redesigned ideas and not actual team logos.

By Addison Foote – Graphic Designer Website
Year: 2015
I kept all of the same elements from their current logo, but rotated the arrowhead facing down and styled the letters a bit differently.

By Rogé Rogé – Graphic Designer Website
Year: 2013
This is a piece of concept art only. This logo is not an official mark of Kansas City CHIEFS.

By Max O’Brien – Graphic Designer Website
Year: 2013
The Chiefs was another logo I did before and had a Native American chief as its centre focus. NFL and Chiefs fans were quick to point out that using the image of a chief has a high chance of being racially insensitive and rightly so (one of the older logos for the team is already quite hilariously racist). If I’m going to use any Native American imagery I want to use it right and since I don’t really have access or permission to go with that angle further I thought I’d steer clear.
What I chose to do moving forward was to follow the same lines of the current Chiefs logo, like the 49ers and Packers logo I had done before and also bring in a bit of what I explored in my initial attempt. The ‘K’ and ‘C’ glyphs take centre point and I designed the typeface with the intent of being able to slot in the arrow perfectly to make the ‘C’ look like a stretched bow. I also had to be careful not to make it look like a letter ‘E’ too. Overall, I think the logo does a good job of maintaining the current one while adding some extra modern flair.
