Detroit Red Wings Concept Logo
Detroit Red Wings Concept Logo By Bob Schultz
By Bob Schultz - Graphic Designer Website
I had an idea of taking the "D" logo the Red Wings wore in the Winter Classic and changing it a bit and adding a wing to it. This is how it came out.
Detroit Red Wings Concept Logo By Jonathan Tweedle
By Jonathan Tweedle - Graphic Designer Website
Well this would have been perfect had the NHL lockout not happened and the winter classic canceled. When the Red Wings announced they'd be hosting the winter classic I knew I had to make a concept for the occasion, I didn't know it would take this long and be irrelevant when I posted it.
From my understanding, the jerseys the Wings were going to wear for the 2013 winter classic a retro jersey the Wings wore in 1992. What I've done is take that design and switch the white and red to make it a "home" version of the retro look. I've also caved and went with recent trends by using the beige instead of the white to give the jersey a more rustic, authentic look.
The logo also needed to look classic, so I encircled my updated logo and jazzed up the circle but putting DETROIT RED WINGS around it and added the D from the cougars jerseys they wore in the winter classic against the Blackhawks and I believe I achieved a very classic look with it.
Seeing as the Red Wings are my favorite team one would think this would be one of the first concepts I would have posted for the rebrand series. Here's the thing, I really struggled to come up with something that suited the Wings. The Red Wings are one of a few teams who have changed the uniforms very little over the years and I didn't want to mess with the classic look that the Wings own so well.
First off, you'll notice I've used the logo I created for my very first Red Wings concept, simply because it's awesome (obviously bias opinion, but come on, how sweet does it look am I right?).
I decided to use their Winter classic jersey from a few years back as the basis and build on it. As you can see I've added a new color to the uniforms, a very subtle silver, to accent the lines and help them pop out just a little bit more. I've also decided to use a darker red on the uniforms because, to me it looks crazy good! Finally I've laced the jersey with a faded graphic of the wing in the space between the silver stripes which I believe adds an element of uniqueness to the jerseys but not in a distracting way, or a way that takes away from the classic look of this jersey.