Cleveland Indians Concept Logo
Cleveland Indians Concept Logo by SFGiants58
By SFGiants58 - Graphic Designer Website
It's not surprising that the Cleveland baseball club has been having troubles with their branding for some time. While the organization has tried to stress the "block C" (which has been with the team since their days as the Cleveland Blues) over Chief "Little Red Sambo" Wahoo (it's racist, get over it), they seem hesitant to rip the band-aid off completely. Part of that would be the brand equity behind Wahoo, and the other part is that the "block C" is so bland. Some people want them to bring back the "caveman C"(an overpraised piece of 1970's kitsch that exhibits traits of "primitive cultures" lettering - which brings up troubling implications while looking terrible), while others want to adopt the "block C with feathers" route. The "block C with feathers" is my preferred course, but I decided to build upon it.
Cleveland Indians Concept Logo By Unknown
A logo rebranding of the Cleveland Indians.
Cleveland Indians Concept Logo By Sean McCarthy
By Sean McCarthy - Graphic Designer Website
With their first appearance in the Fall Classic since 1997 it's time to pull out an old shot I've tinkered with for a while. Not the first person to try this, won't be the last. Whatever you think of "Chief Wahoo" it's probably not long for this world as the primary logo of a professional sports franchise in this day and age. That said, the team's move to transition towards a more basic block C for their cap monogram feels uninspired. This is an attempt to use the block C while respectfully incorporating imagery related to the team's nickname.
Cleveland Indians Concept Logo By Jordan Aschwege
By Jordan Aschwege - Graphic Designer Website
Cleveland Indians Rebrand Concept