NFL concept logos of the Cleveland Browns by various design artists from around the world. These are redesigned ideas and not actual team logos.
By Gridiron Lab – Graphic Designer Website
The Cleveland Browns have survived the past 50 years with an eclectic set of brand marks and wordmark that have persisted, but lacked timelessness, stability, and relevance compared to the purity of their 1950’s themed uniforms, logo-free head gear, bold striping patterns, and untouchable color palette.
In 2015, Gridiron Lab dug deep into the fan culture in Cleveland and set out to explore a variety of primary mark studies to help translate the powerful Browns on-field persona to the field while gracefully supporting modern brand applications required of a professional football team (broadcast graphics, digital media, merchandise, fan gear, sideline gear, etc.) One with timelessness, integrity, and respect for the storied history of the franchise. The outcome was over 1 million impressions from fans all over the country weighing with praise, possibilities, and valuable critique–proving that involving customers (fans) is a non-negotiable part of any design process.
By Max O’Brien – Graphic Designer Website
Giving the Browns a logo is kind of like trying to give an alcoholic water: they’re not going to take it and will give you a weird, dismissive look afterwards. But I’m going to do it anyway. I’m not going to try and put it on a helmet though, that’s probably going too far.
The logo is simply a bull mastiff’s head looking out in an aggressive fashion. The dog, as most Cleveland fans will undoubtably know, is a reference to the defense being called “the Dawgs” and of course the “Dawg Pound.” As an added bonus, I kept the old Browns logo I did in the logo type, the letter ‘O’ emphasised to look like a buckeye nut, a reference to the Ohio state tree and the name of the Brown’s first head coach (and the team’s namesake) Paul Brown’s first team the Buckeyes.