MLB concept logos of the Chicago White Sox by various design artists from around the world. These are redesigned ideas and not actual team logos.
By Jonathan Goebel - Graphic Designer
Here's my take on a White Sox logo rebranding. Wish I could say the concept was mine, but it's a revisiting of the "winged sock" logo used from 1949 - 1959. I just stylized some things, made the winged sock more sleek and compact so it'd look nice on a cap, then incorporated a letter "C" so we know which Sox we're dealing with. Provided here are a new official logo/wordmark and cap insignia. Enjoy!
By Mark Crosby - Graphic Designer Website
The current Sox logo is a classic, but it's also a mess. It comes across as more of a monogram than a word, to me, and has no real sense of cohesion. So here's my concept.