Chicago Cubs Concept Logo
Chicago Cubs Concept Logo By Unknown
By Unknown - Graphic Designer Website
We're headed back to the alternate universe from my Reds concept on this one. If the Reds are not the team to make the Wishbone C their own, then who would? While the Indians have a history with their Wishbone C, the Cubs also spent about twenty years wearing one as a primary logo/jersey crest and wore one on their caps until 1956. I figured it would be a cool experiment to see how the team would modernize it over time. This piece also gave me an opportunity to update the Cubs' cursive scripts from the 1930's (inspired by @gswansea's).
The colors are the same as my previous Cubs concept, albeit with the addition of light blue and dark navy (replacing light royal). I don't mind Cubs concepts that add light blue, but I don't like it when it comes at the expense of royal/red.
The new primary logo features the 1994-96 bear at the center of the Cubs' 1925-36 primary logo. This "C" features another notch in the wishbone, highlighting a light blue diamond. It was a way to get the 1931-33 script's design into the main set, and differentiate the Cubs' "C" from other Wishbone C insignias. The '94-'96 bear appears in front of a rhombus as a tertiary. I'm aware that I've just turned the Cubs into every other Bears concept, but I'm OK with that.
Chicago Cubs Concept Logo By Jordan Aschwege
By Jordan Aschwege - Graphic Designer Website
Chicago Cubs Rebrand Concept