Boston Red Sox Concept Logo
Boston Red Sox Concept Logo by SFGiants58
By SFGiants58 - Graphic Designer Website
The most noticeable change to the entire set is the new take on the "hanging socks" logo. Now, it showcases the classic striped sock pattern. I figured it'd be a good way to incorporate the hosiery more into the identity, and hammer home the navy/red balance of the look. The primary logo has a new baseball and keeps my navy/red "Boston" and red/navy "Red Sox" division. The "color flip" will be a distinctive element for the Red Sox in this series, as I don't plan on implementing it for other teams.
Boston Red Sox Concept Logo by Go Red Sox!
By Go Red Sox! - Graphic Designer Website
However, I decided to ditch the sox and replace it with the very famous and popular "B". I created two versions, a navy- and a red-heavy logo. I didn't change the basic design of the original mark from 2009, simply because it's a classic.
Boston Red Sox Concept Logo - Evan Grant
By Evan Grant - Graphic Designer Website
In order to redesign the Red Sox, I wanted to keep the old nostalgic feel, while still modernizing the team. I started with making the red a little darker and the blue a little lighter to have the color compliment each other better and added accents to the socks and the letter "B."