Los Angeles Clippers Primary Logo
Los Angeles Clippers
2015 - Present
The curved lines in the primary Clippers wordmark symbolize the horizon of the ocean as seen from the bridge of a Clipper ship – alluding to the team’s nautical theme roots. Unique, iconic and a distinctly “L.A.” logo, the Clippers new LAC monogram depicts a blue “C” wrapping around the “L.A.”, literally embracing the city. The stacked LA also takes the shape of a basketball court signifying “LA Basketball”. In addition, the silver lining seen in the Clippers wordmark signifies the renewed collective optimism of Clipper Nation.