Denver Broncos Primary Logo 1970 – 1992
1970 - 1992
The logo was redesigned so that a white horse is coming out of a large orange letter “D.” The horse has seam coming out of his nose.
In a letter written in 1968, the Broncos organization thanks Pat Taylor’s father, Edwin Taylor: “To Edwin G Taylor, we thought you would be pleased to know that the design suggestion you forwarded to us last year has been accepted as the new Denver Bronco helmet ornamentation. The Denver Broncos were looking for an update to their logo.
“I mean here’s this Bucking Bronco that looks like its emaciated, I mean yeah and they played the way their emblem looked,” said Pat of the even older Broncos logo that featured a orange bucking horse with a football player in an orange uniform riding him.
Taylor delivered that update. “That’s what he came up with. The stallion, the power,” said Pat. Taylor had one day sketched the now iconic D and sent the idea to the team. For what could be considered one of his greatest creations, Taylor received that letter from the team, a shirt, hat and two tickets in the south stands for a game against the Kansas City Chiefs. Tickets that Taylor never used.