Cleveland Indians Primary Logo 1946
In 1946, Cleveland Indians owner Bill Veeck hired the J.F. Novak Company, designers of the patches worn by Clevelands police and firefighters, to create a new logo for his team. 17-year-old draftsman Walter Goldbach, an employee of the Novak Company, was asked to perform the job. Tasked with creating a mascot that “would convey a spirit of pure joy and unbridled enthusiasm”, he created a smiling Indian face with yellow skin and a prominent nose. Goldbach has said that he had difficulty “figuring out how to make an Indian look like a cartoon”, and that he was probably influenced by the cartoon style that was popular at the time.