Philadelphia Eagles Concept Logo
Philadelphia Eagles Concept Logo By Addison Foote
By Addison Foote - Graphic Designer Website
I wanted to try something a little different than what has done with the Eagles logo in the past. All of their previous logos have made the eagle appear to be swooping downward or attacking their prey. My version depicts a stern looking eagle staring down the opponent.
Philadelphia Eagles Concept Logo By Max O'Brien
By Max O'Brien - Graphic Designer Website
There are aspects to the current Eagles logo that I like. If there is any current logo that embodies the theme of ‘90s logos throughout American sports I think this does a good job of hitting all the check marks. What don’t I like about it? It’s pretty nitpicky but every time I look at it I feel like something is wrong — the proportions seem off and the features that make an eagle seem ever so slightly skewed. The trouble of replicating life to a closer degree only brings greater technical criticism.
To be honest I only know this because I fell into the same trap myself when making the logo. I tried revisiting the vintage design to bring it new life, or to try and bring my own clever subtle “E” somewhere in there, but I couldn’t find it. I either struggled to find that clear shape or added too much detail and sometimes I couldn’t get one without the other. I still want to give Philly a more original take but it was taking too long for this project. That doesn’t mean I wan’t happy with what I made.
What I ended up deciding on is very similar to what the Eagles already have. The key shape if it’s not apparent is that the overall logo is in the shape of a football and the eagle is facing upwards in a more noble, ‘Murica kind of way rather than the ‘preying on the weak’ position. A more fitting image I think Philadelphia should probably strive for considering the city’s history (I kid).