Orlando Magic Concept Logo
Orlando Magic Concept Logo By Addison Foote
By Addison Foote - Graphic Designer Website
I remember looking at the DVD cover of one my favorite movies "The Princess Bride". I noticed that if you turned the cover upside-down, the text would read the exact same! I thought it was magic! I wanted to try something similar with the Orlando Magic logo. There is no difference between this logo being upside-down or right-side up.
Orlando Magic Concept Logo By Michael Weinstein
By Michael Weinstein - Graphic Designer Website
Magic is a tough concept to illustrate without getting into corny magician-related stuff, so I decided to stick with the the ball and some sparks trailing behind it like the original ’89 logo. My main focus was on the text, trying to make it fit the magic theme, and fit nicely around the ball. I checked out a lot of old lettering and Illuminati shit for reference, I thought about making it an ambigram but it turns out they are tough to keep readable.