Oklahoma City Thunder Concept Logo
Oklahoma City Thunder Concepts Logo History By Dan Kennedy
By Dan Kennedy - Graphic Designer Website
When the Oklahoma City Thunder relocated from Seattle in 2008, their brand was developed hastily and, consequently, became the worst in pro sports. Since then, the franchise has become a perennial contender. They need a brand presence that reflects their success on the court. A new brand system should depict their dynamic and explosive style of play while adhering to characteristics of their team name.
Oklahoma City Thunder Concepts Logo History By Sean McCarthy
By Sean McCarthy - Graphic Designer Website
Since relocating form Seattle to Oklahoma City in 2008 and rebranding themselves as the Oklahoma City Thunder this team has struggled to match the identity with their locale or their nickname. The word "Thunder" conveys feelings of power, tremendous sound and force. Their primary logo is curiously absent of any of these emotions and has had sports fans scratching their heads since its unveiling.
This concept attempts to align the Thunder brand with a strong icon, tie-in with the local market, and simplify the color scheme while retaining the elements that the team has successfully cultivated since becoming part of the NBA.
The NBA requires each primary mark to contain the city and team name so within the roundel is arched lettering with the full team name. The feathered drum is a representation of the feathered drum that appears on the Oklahoma state flag.
Inside the drum is the Buffalo. A buffalo herd is loud, thundering, cane felt from miles away, and has a history in Oklahoma City as well as long held associations with thunder. The Thunder already use a buffalo as their costumed mascot. The buffalo is rendered with sharp lines in a more abstract sense with felt fitting for the abstract connection tot he team name.
Oklahoma City Thunder Concepts Logo History By Jason Jokhai
By Jason Jokhai - Graphic Designer Website
Quick concept for the Oklahoma City Thunder. Wanted to try to bring a bit more meaning into a logo that represents the name. So I used the idea of a Thunderbird. Also added a lightning bolt to compliment the Thunder name.
Still a work in progress. I would like to maybe give the bird some markings to indicate a tribal feel.
Oklahoma City Thunder Concepts Logo History By Trevor Morse
By Trevor Morse - Graphic Designer Website
Oklahoma City Thunder Concepts Logo History By Jared Stanley
By Jared Stanley - Graphic Designer Website
Oklahoma City Thunder Rebrand
Oklahoma City Thunder Concepts Logo History By Addison Foote
By Addison Foote - Graphic Designer Website
OKC's mascot is a bison, so I created a tough looking bison and kept the shape of the shield from their current logo as the background. The shapes and lines throughout the logo depict lightning striking. I also removed the orange from their color scheme and added browns which I found more fitting.
Oklahoma City Thunder Concepts Logo History By Elliott Strauss
By Elliott Strauss - Graphic Designer Website
Here is a design for one of the NBA's worst branded franchises. It uses their current orange color and throws everything else out the window. The color scheme is based on a dusty and dark interpretation of a tornado across a plain. The cloud and funnel cloud imagery give the team more of an identity than their current generic logo.
Oklahoma City Thunder Concepts Logo History By Ian Bakar
By Ian Bakar - Graphic Designer Website
A logo concept work of the Oklahoma City Thunder professional basketball team.
Oklahoma City Thunder Concepts Logo History By Michael Weinstein
By Michael Weinstein - Graphic Designer Website
My goals here were to simplify the color scheme, represent thunder somehow, and have some link to Oklahoma. I added the bison to the thundercloud and lightning bolt so it doubles as a thundering herd. The Thunder mascot is already this goofy bison so I think this makes sense.