Miami Heat Concept Logo
Miami Heat Concepts Logo By Michael Weinstein
By Michael Weinstein - Graphic Designer Website
There’s a reason the Heat logo is so simple, there isn’t much to do with the “heat” concept. After a few attempts I decided to update the flaming ball concept and try to fix these 3 things:
- The Heat lettering should be more integrated with the ball for a more cohesive design.
- The sharp blocky letters didn’t feel visually connected to the logo.
- The current red looks too maroon, and doesn’t look hot enough.
In the redesign, the slanted script lettering provides the motion instead of the ball flying through a hoop, and the brighter red and orange outlines adds a sense of real heat.
The flaming ball still works alone or with a hoop, but the primary logo feels more unified.
Miami Heat Concepts Logo By Addison Foote
By Addison Foote - Graphic Designer Website
The Heat have only made minor tweaks and slight color changes to their logo. I wanted to keep it the same, but change it up more than it ever has at the same time.