Chicago Bears Primary Logo History
Unlike some NFL franchises that have had many different looks over time, the Bears have kept the wishbone "C" for over 40 years. One of the original NFL teams, the Bears have had two logos with a bear and two without a bear.
Chicago Bears Primary Logo
1974 - Present
In 1974, the team decided to keep the same wishbone “C” logo but logo changed from all white to a white bordered orange logo eleven years later. This logo has remained unchanged ever since. While the orange color in the Chicago Bears logo stands for cheerfulness, happiness, activity and energy, the blue color symbolizes excellence and grace of the club. The white color, on the other hand, represents its charm and elegance.
Chicago Bears Primary Logo 1962 – 1972
1962 - 1972
The Bears wishbone “C” logo first appeared on the helmets in 1962. The “C” is in the same font as the “C” long worn on the Cincinnati Reds’ baseball caps.
Chicago Bears Primary Logo 1954 – 1973
1954 - 1973
This logo was introduced in early 1954 as a black bear crawling on top of a orange with black outline and white seams football.
Chicago Bears Primary Logo 1940 – 1953
1940 - 1953
The Bear’s first logo was introduced in the early 1940 with a black bear running with a football.
Chicago Staleys Primary Logo 1921
With the move to Chicago, the new logo featured a small brown football in black outline. A wordmark “STALEYS” in red with a blue outline.
Decatur Staleys Primary Logo 1920
The Decatur Staleys were formed in Decatur, Illinois in 1919, named after their sponsor, the A. E. Staley Company. This logo is A. E. Staley’s company logo and used for the football team.