Colorado Avalanche Concept Logo
Colorado Avalanche Concept Logo By Josh Belinsky
By Josh Belinsky - Graphic Designer Website
The "Rebuilding the NHL" project continues. This time with the Colorado Avalanche. I had a particularly difficult time with the concept for this one, I went back and forth several times (may post some early sketches at some point). I'm not sure how I feel about the "C-rock."
Colorado Avalanche Concept Logo By Jonathan Tweedle
By Jonathan Tweedle - Graphic Designer Website
To keep it short and simple the Avs have tried and failed to represent a jersey where the primary color is blue. Here is my attempt in correcting that path; as you can see I've brought back the "mountain" effect for the sleeves of the jersey but left it off the bottom, instead I gave it a more modern, rounded feel to balance the jersey out. I've also combined the Avalanche's primary logo with their shoulder patch to create this "new" logo.
The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few color tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys. One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well. The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo. Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo. Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all. I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.