Cleveland Indians Primary Logo
Cleveland Indians Primary Logo History
Chief Wahoo, the smiling symbol of the Cleveland Indians since the 1940s who is beloved by many but deemed to be racist by others, is being replaced as a primary logo, uniform expert Paul Lukas reported. Instead, the team will emphasize a block letter "C" they introduced in recent seasons. The Indians aren't eliminating the Chief the home uniform will continue to feature him on caps and jersey sleeves but fans will see less of him overall.
Cleveland Indians Primary Logo
2014 - Present
A new direction for the Cleveland Indians logo as they replace the native american with a block letter “C” in red. This logo is very similar to the 1904 logo of the Cleveland Bluebirds.
A History of Chief Wahoo
Cleveland Indians Primary Logo 1980 – 2013
1980 - 2013
In 1980 the logo was slightly alter with a blue outline added replacing the black outline.
Cleveland Indians Primary Logo 1973 – 1979
1973 - 1979
After its introduction, the face of the 1951 logo was incorporated into other, full-body depictions of the character. The native American with one red feather is swinging a bat and striding forward on top of a baseball with red seams. The wordmark is “INDIANS” on top of the baseball and “CLEVELAND” on the bottom of the baseball in blue.
Cleveland Indians Primary Logo 1951 – 1972
1951 - 1972
In 1951, the mascot was redesigned with a smaller nose, black hair and red skin instead of yellow skin with one feather. The logo has a black outline. This logo has remained in use ever since, with only minor changes to the design till 2014.
Cleveland Indians Primary Logo 1947 – 1950
1947 - 1950
In 1947, the Indians added a baseball player’s body to the native American head. The native American has a red face with black hair and one red feather. He is in a hitting stance holding a baseball bat.
Cleveland Indians Primary Logo 1946
In 1946, Cleveland Indians owner Bill Veeck hired the J.F. Novak Company, designers of the patches worn by Clevelands police and firefighters, to create a new logo for his team. 17-year-old draftsman Walter Goldbach, an employee of the Novak Company, was asked to perform the job. Tasked with creating a mascot that “would convey a spirit of pure joy and unbridled enthusiasm”, he created a smiling Indian face with yellow skin and a prominent nose. Goldbach has said that he had difficulty “figuring out how to make an Indian look like a cartoon”, and that he was probably influenced by the cartoon style that was popular at the time.
Cleveland Indians Primary Logo 1939 – 1945
1939 - 1945
The next image of an native American is on a red and white striped circled background. The native American has a red face with a white and black headdress.
Cleveland Indians Primary Logo 1933 – 1938
1933 - 1938
A line drawing of a native American with black hair, green shirt, and headdress in white, yellow and red.
Cleveland Indians Primary Logo 1929 – 1932
1929 - 1932
New design of a native American with a red face and black outlines for facial features. Wearing a white with black outline headdress.
Cleveland Indians Primary Logo 1928
The first logo of a native American with three feathers in red with a black outline.
Cleveland Indians Primary Logo 1921 – 1927
1921 - 1927
In 1921 the Indians logo changed to a font that is similar to Bruce Double Pica in the color blue. The letter “C” represents the city of Cleveland.
Cleveland Indians Primary Logo 1915 – 1920
1915 - 1920
The Indians first logo is a block letter “C” in a thick blue color. The letter “C” represents the city of Cleveland.
Cleveland Naps Primary Logo 1909
The Naps final logo is again a scripted letter “C” with a thicker blue lettering. The letter “C” represents the city of Cleveland.
Cleveland Naps Primary Logo 1906 – 1908
1906 - 1908
A new scripted letter “C” in blue. A little more curly at the top the letter “C.” The letter “C” represents the city of Cleveland.
Cleveland Naps Primary Logo 1905
The Naps logo was a scripted letter “C” in blue. The letter “C” represents the city of Cleveland.
Cleveland Bluebirds Primary Logo 1904
Final Bluebirds logo is a letter block “C” now in red. The letter “C” represents the city of Cleveland.
Cleveland Bluebirds Primary Logo 1902 – 1903
1902 - 1903
The Bluebirds change to a block letter “C” in blue. The letter “C” represents the city of Cleveland.
Cleveland Bluebirds Primary Logo 1901
Like most teams before the 1900’s the logo was just a wordmark of the city “CLEVELAND.”