Cavaliers Unveil a New Logo for the 2017 – 2018
The NBA champion Cleveland Cavaliers will have an update look next season, thanks to a new logo collection announced on MAY31.
According to the team, the new logo launching in the 2017-18 season will simplify and modernize the look of the cavalier’s brand. The timing of the new logo coming just one day before game 1 of the NBA Finals matchup game against the Golden State Warriors. The logo change also comes for the NBA inaugural brand partnership.
The Cavs collaborate with the design team of Nike, who becomes the NBA’S official uniform providers for the 2017-18 season. There will be a new Cleveland uniform as well that is set to be unveiled later this year, also in addition as part of a recently announced partnership between the Cavaliers and Goodyear Tire & Rubber Company, Goodyear’s iconic Wingfoot logo will appear on the Cavs player jerseys next year.
Goodyear Tire & Rubber Company is a 119 years old company that was started in the city of Akron, Ohio and has deep roots in its community. According to reports, the deal with the Cavaliers is worth between $7 million and $10 million, but it could go up to as much as $30 million once social media and marketing is factored into the equation. The deal is also expected to benefit the foundation of LeBron James, Cleveland most famous player.
“There is something special for me personally about having that logo on the Cavs uniform. Goodyear is also very supportive of the LeBron James family foundation. I can’t imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family.” James said.
A press release from the Cavaliers says Nike and the team have creating a logo suite that will complement the look of the new Cavaliers uniform which will be unveiled later this summer.
The new look which will feature the new cavaliers logo, will carry forward both the popular “C-SWORD” and “C” logos from previous years, as well the original expression of cavalier wine & gold, the team’s first colors in their inaugural 1970 session, which were re-introduced in the 2010-11 season.
The CMO of cavaliers while stressing on the need for the club new logo said “While the foundation of the Cavaliers brand remains steeped in traditions that link generations of fans, it is important that our brand identity reflects who we are in the present and where we are going in the future,” said Cavaliers CMO Tracy Marek.