The Charlotte Bobcats unveiled a new logo that will be the franchise re-branding as the “Charlotte Hornets” for the upcoming 2014-15 NBA season. The new logo, seen above, was announced during halftime of Charlotte’s home game against Utah at the Time Warner Cable Arena.
“Tonight is a special night for all the fans in the Carolinas,” Bobcats owner Michael Jordan told the home crowd. “You guys asked and we delivered.”
“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with fans,” Bobcats president Fred Whitfield. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”
The Bobcats also announced that the original Hornets’ popular mascot, “Hugo the Hornet,” will also return next season. Merchandise bearing the new logos will be available on Jan. 18 2014.